Our brands and products need to be merchandised perfectly, in order to not only drive consumers to our Cabinets but also ensure they buy our Ice Cream, and keep coming back for more.
Ice Cream is an impulse driven category so making Ice Cream available and visible is key to capturing customer’s attention and increased sales. TransCold actively partners with our customers to improve sales through effective merchandising techniques. We work with you to help you execute the “Perfect Store” – a proven approach that sets our standards for product mixes and merchandising.
(Perfect store creates a method, a discipline with rules that can be applied everywhere. Perfect store sets our standards of execution and as such focuses the entire OOH organization (Route to Market) and daily execution with perfection.)
Our POS uses irresistible, mouth watering imagery to drive these impulse purchases in your stores!